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Archive for February, 2012

Who rakes in the profit from digital?

February 26, 2012 Leave a comment

Nice article from Booz on profit in the digital economy.

Short version: It seems like those closest to the customer (think device makers, internet software providers) rake in most the profit. Interesting.

Consulting company growth rates

February 26, 2012 Leave a comment

Interesting chart from TBR on consulting company growth rates.

Image

It’s good to see general growth rates of >10%, even in this market.

 

If you’re a consultant looking for to join a company, it’s always better to go to a firm that is smaller (relatively) and growing. For strategy firms, McKinsey and Kearney fit that bill.

The inexorable rise of ecommerce

February 26, 2012 Leave a comment

The eCommerce juggernaut continues to challenge retailers.

ImageThe Economist has a neat article on it. Key takeaways:

  • More than than half of internet orders from WalMart are collected from stores. Apparently because this saves their customers shipping fees.
  • Consumers aged 24 to 35 already do about a quarter of their shopping online
  • By 2014 mobile internet will overtake desktop internet usage for shopping

My take: Retailers need to figure out what they want to do with their physical spaces. They need to think how to differentiate their products/services from what one would get online (from e.g. Amazon).

Categories: trends Tags: , , ,

A digital manifesto from BCG

February 13, 2012 Leave a comment

BCG has a nice article on how digital will shape both countries and companies. Some titbits that you may find interesting:

  • By 2016, 3 billion consumers, or 45 percent of the world’s population, will use the Internet.Wow.
  • Indonesia has the second-largest number of Facebook users. This is especially interesting since Indonesia is the largest Muslim country in the world.
  • In emerging markets, customers have leapt past email, portals etc. straight to social.
  • Burberry, a British fashion house founded in 1856 that allocates 60 percent of its marketing budget to digital initiatives

Personally, I think there a few fundamental flaws with the way that companies are thinking about digital:

  • Companies are moving way to slowly – It shouldn’t take six months to launch a new service portal. Most of the blame here typically falls on IT.
  • Companies are not being bold – Most digital initiatives are “me too” plays that copy what a competitor is doing and (if truth be told) could have been done years ago.
  • Companies are not tying the pieces together – Most digital initiatives are not connected with one another (i.e. the customer service site in support is not connected with the marketing research site).

What do you think?

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