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The inexorable rise of ecommerce
February 26, 2012
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The eCommerce juggernaut continues to challenge retailers.
The Economist has a neat article on it. Key takeaways:
- More than than half of internet orders from WalMart are collected from stores. Apparently because this saves their customers shipping fees.
- Consumers aged 24 to 35 already do about a quarter of their shopping online
- By 2014 mobile internet will overtake desktop internet usage for shopping
My take: Retailers need to figure out what they want to do with their physical spaces. They need to think how to differentiate their products/services from what one would get online (from e.g. Amazon).