What’s important for CxOs
Harvard Business Review (March 2011) has an interesting article about the skills that one needs to make it as a CxO. The key thing that prevalent in all the positions (CIO, Chief Supply Chain Officer, Chief Marketing & Sales Officer, etc) is the ability to leverage technology (or at least its knowledge) to be successful. Some titbits:
- CIO – “The most sought-after CIOs will have a keen understanding of how companies can put to use the oceans of information they now collect”. Another plug for big data / visualization.
- Chief Marketing & Sales Officer – Lines between sales & marketing are continuing to grow. The rise of a new role, chief commercial officer, reflects this shift.Technology—in particular, digital channels as touch points—will continue to dominate marketing and sales strategy in the future.
I don’t fully agree with their assessment of the Chief HR officer. In most companies, HR execs are either ignored or left with tactical items alone. This is partly their own fault. While HR departments have usually all implemented transactional systems for HR, they are usually the last to the party with new/innovative ideas. e.g. There’s a ton of insight that HR departments could/should generate from internal & external social networks and unstructured email traffic; but most are failing to do so.