Home > books, tips, trends > Great article on the perils of bad strategy

Great article on the perils of bad strategy

Absolutely wonderful article on the perils of bad strategy (and how to create good strategy).I finally got around to reading this article and I was amazed by the clarity of his thinking and his wit. Some titbits:

  • Good strategy almost always looks simple in hindsight
  • Good strategy does not “..pop out of some strategic-management tool, matrix, triangle, or fill-in-the-blanks scheme”. Amen to that. Some of the most strategic people that I have met know nothing about 2X2s
  • A strategy is a way through a difficulty, an approach to overcoming an obstacle, a response to a challenge. If the challenge is not defined, it is difficult or impossible to assess the quality of the strategy

Much more in the article. This should be a must read for any decision maker (not just those involved in strategy). Can’t wait to read his book

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