Home > tips, trends > What keeps CMOs up at night?

What keeps CMOs up at night?

IBM has a new study based on over interviews with over 1700 CMOs. Key takeaways:

  • Most seem to be under prepared for both Big Data (not surprising) and Social Media (really?)
  • CMOs see the use of external partnerships in lead management and analytics grow the most over the next 3-5 years. Interesting.
  • Quote of the article: “Marketing people will need unique skills in the near future. They’ll need to be capable of integrating
    marketing and IT — like footballers who can kick with both feet”. I already see companies struggling with this.

Worth a look, especially if you’re in marketing.

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