What keeps CMOs up at night?
IBM has a new study based on over interviews with over 1700 CMOs. Key takeaways:
- Most seem to be under prepared for both Big Data (not surprising) and Social Media (really?)
- CMOs see the use of external partnerships in lead management and analytics grow the most over the next 3-5 years. Interesting.
- Quote of the article: “Marketing people will need unique skills in the near future. They’ll need to be capable of integrating
marketing and IT — like footballers who can kick with both feet”. I already see companies struggling with this.
Worth a look, especially if you’re in marketing.