Interesting numbers on marketing spend and strategic differentiation
A few interesting numbers:
- Universities – US has ~3000 for-profit colleges. 40% of Americans have college degrees. For-profit colleges spent about one-third of their revenues on advertising1
- Strategic differentiation – Although 80% of company managers thought their companies were strongly differentiated, only 10% of customers agreed2. Wow. BTW – The article is from a bunch of strategy partners from Bain. Worth a read.
- Leveling the field – Harpers: http://harpers.org/archive/2011/10/0083639
- The Great Repeatable business model – HBR – http://hbr.org/2011/11/the-great-repeatable-business-model/ar/1