Some suprising numbers on digital
A few interesting numbers on digital:
- More than a third of people in the Middle East now use the internet, slightly above the world average. This data challenges typical stereotypes.
- 40% of online shoppers said they stopped buying products from a website following a troublesome delivery.Logistics is important apparently.
- 40% of all ad clicks on mobile are worthless. This data is not going to help CPMs for mobile.