Why Indian newspapers are thriving (Hint: It’s not journalistic excellence)
Nice little article in the New Yorker about the state of the newspaper/publishing industry in India. Lots of data nuggets:
- 80,000 newspapers in publication, in about 22 languages. Wow
- Growth is about 1.5% a year. Compare that to all the negative growth in developed countries
- 70% of the ad dollars go to the English language newspapers.Not surprising.
What surprised me in this article was the brazen/open way that the owners/publishers of (some) of these newspapers (including the biggest) had little regard for quality. It seems like these newspapers are run just so that advertisers can reach their audience with no regard to any ethics, journalistic quality etc. Compared to the much better quality of the newspapers in the US and the UK (e.g. WSJ, NYT, FT etc.), it would be incredible if the people relying on just newspapers in India would have any sense of the news.