Cloud disrupting storage: ~50% of capacity shipped is to the ‘non-traditional architectures’ (i.e. mostly cloud)
This should make storage vendors stand up and pay attention: A newish report (by Credit Suisse, May 2013), indicates that 50% of all HDD and SSD capacity (think ‘disks’) is now being shipped to ‘non-traditional architectures’, the majority of these being the major cloud players. This is up dramatically from 20% about 5 years ago.To be clear, external storage arrays are those sold by EMC, NetApp etc. The internal/JBOD (just a bunch of disks) is really the systems guys (IBM, Dell) adding storage to their servers. And DIY is the ‘non-traditional’.
Part of this is fueled by some of the major cloud providers deciding to build out their own ‘white box’ solutions (see below) rather than buying them from the traditional players (EMC, NetApp etc.)