Home > trends > Career advice: Go West → Plastics → Digital

Career advice: Go West → Plastics → Digital

There’s usually a piece of advice for young men & women in each era. In 1865, the advice was to “Go West, young man“; in the mid-sixties it was “One word: Plastics” (at least per the movie, the Graduate). So it was funny when the FT interview put the BCG CEO on the spot to ask him a one word piece of advice for today’s youth.

bcg interviewHis answer: Digital. Check it out here (skip to the 5 minute mark).

My take: Couldn’t agree more. Especially if you don’t confine the phrase digital to include just the “old stuff” (ecommerce, digital marketing) but use it for the new stuff (e.g. Big Data, Internet of Things, 3D printing etc) and its potential to remix/remake companies.

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