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Behind the veil at Apple, Amazon, Google and Twitter

The New Yorker has an interesting read about the behind the scenes shenanigans at some of the “upstart” tech companies – Apple, Google, Amazon and Twitter, in a review of three new books. What caught my eye was the fact that when Steve Jobs launched the iPhone in 2007, it was far from ready:

The iPhone was about to be unveiled, but the device was not remotely ready for the public eye. Its external casing didn’t always fit together properly. Curious things would happen when you pressed the letter “E.” Jobs had been rehearsing for five days straight, but almost every time something went awry.  A few high-ranking Apple engineers and managers had concealed Scotch about their persons, and, as Jobs strode onstage with the phone, they took to drink.

The books are The Everything Store, Hatching Twitter and Dogfight. Seem like good ones to pick up if you are interested in the tech industry.

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