Home > trends > MIT report: 65% of all retail sales are influenced by the web

MIT report: 65% of all retail sales are influenced by the web

MIT’s Technology Review magazine has a report on the the influence of digital on retail that some of you may find interesting. What caught my eye was the following info-graphic, in particular that while the total retail sales are “just” 6% of the total retail sales, the web influenced sales are ~65% of the total.

Shopping Decision Tree

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