Home > design, technology > Design thinking at IBM: Not easy when designers think you are are dinosaur

Design thinking at IBM: Not easy when designers think you are are dinosaur

Nice little article on IBM trying to inject design thinking from the NYTimes.

thinking-hands

Key highlights for me: They started in 2012, are on their way to hire about 1,500 design people and have trained ~8,000 IBMers (out of a total of ~300k). The quote that stood out for me:

These [designers] are millennials in Silicon Valley — they think Google is an old company. To them, IBM was a historical relic.

Good reminder on how the real battle is going to be for talent.

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Categories: design, technology Tags: ,
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