Home > books, data > It’s true. Everybody lies.

It’s true. Everybody lies.

everybody liesThat the world is awash is data is nothing new. That companies like Google and Facebook know more about us is also of course well known. But now someone with access to that data has published a book  (Everybody Lies) on what our searches really tell us about who we are and what we like. The answers are not pretty. Far from the Facebook pretense that many put on, our searches on Google and other sites are far more revealing than we would imagine. The book has examples on sex, hate and prejudice, careers, betting etc.

My key takeaway for enterprises would be to double down and weight more heavily the “digital trails” of what your customers do, rather than what they just say / buy.

Worth a quick read.

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